A new advertising campaign for Bordeaux wine focuses on young wine drinkers worldwide in hopes of giving Bordeaux wines a more modern image. The campaign, dubbed "Join the Bordeaux crew," for international exports, is a collective effort and the first of its kind in about 10 years. Winegrowers from the region also plan to offer different wines, such as organic ones, to reach more consumers. In the wake of recent farmers' protests in France, which also erupted across Europe, the French government
/PRNewswire/ The "Millennials and Gen Z: A Comprehensive Study of Alcohol and Non-Alcohol Beverage Purchase and Consumption Behavior" report has been added.
The number of regular wine drinkers in France is dropping fast, with barely one in ten still pouring a glass every day, a study published Friday found.
In this article, we are going to discuss the 15 high-quality wines to buy under $30 according to Reddit. You can skip our detailed analysis of the global wine market, the trends of global wine consumption, wine tourism in the United States, and sparkling wine in the air, and go directly to 5 High-Quality Wines […]
France replaces Italy, who has held the top production spot for the past 9 years. However, globally, 2023 wine production rates have fallen to their lowest point in 60 years.