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The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry on ordering online when it becomes easy to visit supermarkets or liquor stores?   If we were in a parallel, non-Covid universe, we would still be celebrating the fact that the wine e-commerce channel has never had it so good. The combination of advancing handheld technology, more sophisticated, well-funded and user-friendly delivery apps, and a growing h...

The Business Research Company’s Bag-in-box Containers Global Market Report 2021: COVID-19 Growth And Change

Wines of Argentina launches digital campaign in US 15 February 2021 By Phoebe French Trade body Wines of Argentina (WofA) has launched a new digital campaign in the US called #VinoArgentino specifically targeting American millennials. The brand campaign, which aims to promote the diversity of wine styles made in Argentina, is part of a broader drive to establish a strong digital presence. According to data from Wine Intelligence, growth in US wine consumption is being spearheaded by millennial and Generation Z drinkers, who are searching for new and interesting products. The m...

Canada’s wine drinking population has fallen during the pandemic, with hard seltzer gaining ground, particularly among younger adults, while wine volumes

Drinks market analyst the IWSR has acquired London-based wine consumer research and insights specialist Wine Intelligence for an undisclosed sum.