Coronavirus to contribute to polarisation of trade shows
16 March 2021 By Lauren Eads The coronavirus pandemic will contribute to a “polarisation” of trade shows, as organisers adapt their offer to suit smaller, bespoke events alongside larger “one stop” shops, believes the head of London Wine Fair, Hannah Tovey. Hannah Tovey, head of the London Wine Fair It follows a year that has fundamentally changed the way we do business, with wine and spirits trade shows among the most clear indicators of changing preferences and practices. Over the past 12 months dozens of international trade shows have been cancelled or postponed, wi...