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16 March 2021 By Lauren Eads The coronavirus pandemic will contribute to a “polarisation” of trade shows, as organisers adapt their offer to suit smaller, bespoke events alongside larger “one stop” shops, believes the head of London Wine Fair, Hannah Tovey. Hannah Tovey, head of the London Wine Fair It follows a year that has fundamentally changed the way we do business, with wine and spirits trade shows among the most clear indicators of changing preferences and practices. Over the past 12 months dozens of international trade shows have been cancelled or postponed, with some choosing to batten down the hatches and weather the storm, while others have pushed head long into a new digital age, transforming their offer so that it can be delivered entirely remotely.

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