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Chick-fil-A Is Launching a Brand New Type of Restaurant © Provided by Eat This, Not That! chick fil a Chicken may be in short supply all over the country, but that won't stop Chick-fil-A from launching a brand new virtual restaurant later this year that focuses on . . . even more chicken items! According to Nation's Restaurant News, the chain will introduce a delivery-only brand called Little Blue Menu in Nashville before the end of the year, while Atlanta will get access to the pilot program in 2022. Little Blue, which was named after the original menu at the very first Chick-fil-A locat...

Downtown Columbus, Ohio. (Photo: iStock) April 30, 2021 Casual dining brand Smokey Bones this week opened a 200-square-foot ghost kitchen in Columbus, Ohio that will serve as the production hub for that brand and sister concepts, The Burger Experience and The Wing Experience, a news release said. The ghost kitchen is the second for the casual dining brand itself and features a limited menu of Smokey Bones' barbecue specialties. Items of sister virtual brands, The Wing Experience and The Burger Experience, will also originate at the new virtual operation in Ohio's capital city. The actual kitc...

How 1 casual dining chain is competing with fast casuals After testing its new chicken brand at a Cincinnati festival,  Buffalo Wings & Rings is rolling out the concept via ghost kitchens. Provided Buffalo Wings & Rings, a Cincinnati-based sports franchise, is taking a page from the playbooks of fast casuals and QSRs, which do far more off-site business than causal dining brands. After testing its newly created chicken brand — NBL CKN — at a local festival in 2019, the 85-unit casual dining chain decided to launch the concept as a ghost kitchen operating at select BW&R locations. "We dec...

Provided April 19, 2021 The Absolute Brands, which owns Dog Haus and a variety of other concepts based in Pasadena, California, is adding wings and burgers to its offerings by creating two virtual brands. Jailbird and Big Belly Burgers join the company's other virtual concepts — Bad Mutha Clucka, Bad-Ass Breakfast Burritos and Plant B. "Menu innovation has always been a mainstay at Dog Haus, and this key piece of our business continues to enable The Absolute Brands to thrive," Dog Haus Partner Hagop Giragossian said in a company press release. "The Absolute Brands have been huge for us so f...

James O’Reilly sees more opportunity in the increasingly crowded space of delivery-only dining Smokey Bones is strengthening the individual identities of its two virtual brands as the barbecue chain considers further expansion into the delivery-only space, CEO James O’Reilly said in a recent interview with Nation’s Restaurant News. The Adventura, Fla.-based chain had begun experimenting with the virtual brand model back in 2019, long before it became a popular pandemic pivot for restaurant chains to launch new brands that are available for delivery only as an additional revenue st...