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The Power of News Brands Takes Centre Stage at Engage Conference May 7, 2021 The event was presented by Adrian Weckler from INM and Roisin Ingle, the Irish Times. Attendees heard about the findings of new research from marketing effectiveness expert Peter Field which demonstrated how multi-platform news brands are delivering long terms business effects for brands. Together with NewsWorks Insight Director Denise Turner, Field presented the findings from the IPA Databank study which found that news brands are having a significant impact on key business drivers such as market share, pricing and...

Final Agenda and Speaker Line-up Confirmed for NewsBrands Engage Conference April 30, 2021 Pictured: Colm O’Reilly, chairman of NewsBrands Ireland and panellist at the NewsBrands Engage conference. NewsBrands Ireland has finalised details of its NewsBrands Engage conference and its Media Planning Competition, both of which take place next Wednesday, May 5. The event, which will be co-hosted by Roisin Ingle and Adrian Weckler, kicks off at 9.30am and conclude at 1pm. First on the agenda will be a session called The Future of News: What’s Next and will feature Colm O’ Reilly, Chairman, Ne...