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Ready 10 won the Healthcare and Pharma category at The Drum Awards for PR 2021 with its ‘Wear a bloody mask’ campaign for Wise Protec. Here, the team behind the winning entry reveal the behind-the-scenes secrets of this successful project...
Testing has found “alarming flaws” in the effectiveness of widely-available face coverings, with one popular reusable mask only blocking a third of potentially harmful particles, consumer group Which? has reported. The watchdog tested a range of popular brands and styles of face coverings and masks for how well they filtered particles, how breathable they were, and how they fared after multiple washes. Which? found that the best performing face covering was able to block more than 99% of potentially harmful bacterial particles, filtering just as well as a disposable mask, but the worst pr...
Testing has found “alarming flaws” in the effectiveness of widely-available face coverings, with one popular reusable mask only blocking a third of potentially harmful particles, consumer group Which? has reported. The watchdog tested a range of popular brands and styles of face coverings and masks for how well they filtered particles, how breathable they were, and how they fared after multiple washes. Which? found that the best performing face covering was able to block more than 99% of potentially harmful bacterial particles, filtering just as well as a disposable mask, but the worst pr...
Testing has found “alarming flaws” in the effectiveness of widely-available face coverings, with one popular reusable mask only blocking a third of potentially harmful particles, consumer group Which? has reported. The watchdog tested a range of popular brands and styles of face coverings and masks for how well they filtered particles, how breathable they were, and how they fared after multiple washes. Which? found that the best performing face covering was able to block more than 99% of potentially harmful bacterial particles, filtering just as well as a disposable mask, but the worst pr...
Which? found that the worst product only trapped a third of the particles passing through in its testing.