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MailOnline readers have chosen Lidl 's heartwarming Christmas advert as the best festival commercial so far after it attracted nearly half the votes in our survey.
It might have been Halloween only a few days ago - but the festive season is clearly upon us with British retailers racing to release their Christmas adverts.
Asda, M&S and Argos have all gone head-to-head today in the battle to win the UK's hearts with their Christmas productions.