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December 25 is still 46 days away, but many retailers have already unleashed their big budget ads in an attempt to get a head start in the annual race to win the hearts of British consumers.
The 90-second clip sees Michael Bublé take a dramatically different step in his career - as he joins Asda as their new Chief Quality Officer for Christmas
In celebration of the festive season, ASDA has teamed up with Canadian Christmas crooner Michael Bublé for its advert.
The latest wholesome ad from Morrisons brings back all the festive 80's nostalgia as it is set to a rendition of American rock band Starship's classic power ballad Nothing's Gonna Stop Us Now.
To celebrate the most wonderful time of the year, Debenhams and Sainsbury's used star power to create their festive adverts for UK customers.