Does it pay to invest as a saint or a sinner as oil price surges?
While some have ploughed money into green tech - and vowed to shun big polluters - others see sin stocks like oil companies as an opportunity.
Stay updated with breaking news from With Cop. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
While some have ploughed money into green tech - and vowed to shun big polluters - others see sin stocks like oil companies as an opportunity.
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we ask how agencies are measuring their direct and indirect impact on the environment.
In his latest column, IPA president and international chief executive and vice-chairman of VCCP Julian Douglas argues that, ahead of Cop26, brands and agencies need to resist the temptation to stay shtum about climate change – and start to get stuck in.