MediaCom's Transformation Week showed speed is of the essence
The annual event revealed a common theme of accelerating change.
Source: campaignlive.co.uk
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Business must stop 'greenhushing' and speak up on sustainability
In his latest column, IPA president and international chief executive and vice-chairman of VCCP Julian Douglas argues that, ahead of Cop26, brands and agencies need to resist the temptation to stay shtum about climate change – and start to get stuck in.
Source: thedrum.com
IPA launches Media Climate Charter to reduce carbon footprint of adspend
Membership of the Climate Charter is available via a tiered pricing structure.
Source: campaignlive.co.uk
When it comes to conscious consumption – whose responsibility is it anyway?
Conscious consumption on the part of individuals will continue to grow. But take note – citizens are waking up to the knowledge that individual action alone will not get us to a net zero world. This will place increasing demand on brands to step up and ease the way for the transition of our society to a more sustainable future, says Helen Brain, Strategy Director & Joint Head of Social Change Hub at MediaCom UK. Globally, the most environmentally conscious consumers are worth $382 billion to the FMCG sector alone, and became more valuable by c$78 bn in the last year. We can also see growth ...
Source: warc.com