Kerry Chilvers News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The annual event revealed a common theme of accelerating change.

Marketers from Uber, TSB, Direct Line and more share key trends for 2021 Marketers from a host of brands highlight the trends that will impact marketing and their role next year. Keith Gulliver, head of brand, content, transformation and social, TSB “Mass personalisation will become more of a reality. Although I cringe when I hear it because it feels like one of those things I’ve heard over and over again for so many years and no one has ever effectively delivered it, it feels like from a tech point-of-view it’s there. Now, it’s more about how culturally do you deliver it effectively?

Year in Review: The best of 2020 Amid the difficulties of 2020 there have been some bright spots that marketers can learn from and take into 2021. So this year we’re eschewing bad year to focus on the good stuff, from the opportunities of agile working to the role of internal marketing. Prioritising internal marketing Far from being just about posting dry company updates on an intranet site, during Covid-19 brands have woken up to the importance of internal marketing. As companies went into lockdown in March amid growing uncertainty and heightened levels of stress, it was the internal commu...