Year in Review: The best of 2020 Amid the difficulties of 2020 there have been some bright spots that marketers can learn from and take into 2021. So this year we’re eschewing bad year to focus on the good stuff, from the opportunities of agile working to the role of internal marketing. Prioritising internal marketing Far from being just about posting dry company updates on an intranet site, during Covid-19 brands have woken up to the importance of internal marketing. As companies went into lockdown in March amid growing uncertainty and heightened levels of stress, it was the internal communications teams who managed the message from the C-suite and disseminated information company-wide.