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Marketers from Uber, TSB, Direct Line and more share key trends for 2021

Marketers from Uber, TSB, Direct Line and more share key trends for 2021
Marketers from a host of brands highlight the trends that will impact marketing and their role next year.
Keith Gulliver, head of brand, content, transformation and social, TSB
“Mass personalisation will become more of a reality. Although I cringe when I hear it because it feels like one of those things I’ve heard over and over again for so many years and no one has ever effectively delivered it, it feels like from a tech point-of-view it’s there. Now, it’s more about how culturally do you deliver it effectively? ....

United Kingdom , Richard Huntington , Nishma Robb , Conor Mckechnie , Saatch Saatchi , Keith Gulliver , Olga Puzanova , Thomas Ranese , Shanna Greene , Kerry Chilvers , Line Group , Direct Line , ஒன்றுபட்டது கிஂக்டம் , ரிச்சர்ட் ஹண்டிங்டன் , கேய்ட் கல்லீவர் , அண்ணா கிரீன் , கெர்ரி சில்வர்ஸ் , வரி குழு , நேரடி வரி ,

Year in Review: The best of 2020

Year in Review: The best of 2020
Amid the difficulties of 2020 there have been some bright spots that marketers can learn from and take into 2021. So this year we’re eschewing bad year to focus on the good stuff, from the opportunities of agile working to the role of internal marketing.
Prioritising internal marketing
Far from being just about posting dry company updates on an intranet site, during Covid-19 brands have woken up to the importance of internal marketing.
As companies went into lockdown in March amid growing uncertainty and heightened levels of stress, it was the internal communications teams who managed the message from the C-suite and disseminated information company-wide. ....

United Kingdom , Richard Huntington , Alex Oshaughnessy , John Lewis , Kirsty Saddler , Matt Atkinson , Sainsbury Christmas , Zoe Abrams , Kerry Chilvers , River Island , Advertising Association , Coca Cola , Line Group , Lloyds Bank , Chad West , Alexo Shaughnessy , British Red , British Red Cross , Just Eat , Lubomira Rochet , Direct Line , Direct Line Group , Little Love , ஒன்றுபட்டது கிஂக்டம் , ரிச்சர்ட் ஹண்டிங்டன் , அலெக்ஸ் ஓஷ்ௌஊக்னெஸ்ஸி ,