4 trends that captured marketers' attention the last six months
The last six months has been a whirlwind for marketers. Dealing with ever-changing consumer sentiment due to the ongoing pandemic has meant adapting messaging on a dime to meet the moment. At the same time, the looming death of the third-party cookie has been more pressing with privacy changes shifting in the marketplace. For the latest edition of our marketing briefing, we look back at four trends that have dominated the last six months and how marketers have navigated those issues. Privacy impact The first half of the year was a mix of privacy changes from tech behemoths Apple (i.e. iOS 14)...
Source: digiday.com