Stay updated with breaking news from நீலம் கஜூ. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The last six months has been a whirlwind for marketers. Dealing with ever-changing consumer sentiment due to the ongoing pandemic has meant adapting messaging on a dime to meet the moment. At the same time, the looming death of the third-party cookie has been more pressing with privacy changes shifting in the marketplace. For the latest edition of our marketing briefing, we look back at four trends that have dominated the last six months and how marketers have navigated those issues. Privacy impact The first half of the year was a mix of privacy changes from tech behemoths Apple (i.e. iOS 14) and Google. Despite Google’s recent decision to give a reprieve for cookies, that doesn’t change the trajectory of the industry when it comes to privacy changes. Marketers are continuing to test alternatives to third-party cookies to prep for life without them. Now, those marketers have more runway to test and learn, according to marketers and ad execs who say they will continue t ....