Liquid Assets: Why Now Is the Time to Start Investing in Whiskey
SHARE Photo by Dylan de Jonge via Unsplash When markets are shaky, investors typically pour capital into “safe havens”—asset classes that typically hold up during turbulent times. These are the usual suspects—gold, treasury bills, reserve currencies—tried and tested with long track records and plenty of data to spill over. This exclusive club of go-to assets rarely admits new members, but could that be about to change? An unlikely contender awaits in the wings—whiskey. Last year’s Knight Frank Luxury Investment Index estimated that rare whiskey has seen its asset value gro...