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Cure any ailment! Never known to fail! Early medicine adverts made grand claims but they look alarming today

Some argue that prescription drug ads inform patients about diseases and possible treatments, encourage people to seek medical advice, help remove stigma associated with medical conditions, and provide needed sales revenue to fund costly research and development (R&D) of new drugs, while others argue that drug ads misinform patients, promote drugs before long-term safety-profiles can be known, medicalize and stigmatize normal conditions and bodily functions like wrinkles and low testosterone, waste valuable medical appointment time, and have led to our society’s overuse of prescription dr...

Frank Weston – the picture of health and vitality – photographed sometime during the course of his lengthy career. The spotlight recently fell on an empty glass bottle that once contained a medicinal concoction known as Weston’s Wizard Oil – an intriguing elixir that has posed more questions than answers. After careful observation and a little research, Heritage New Zealand Pouhere Taonga Northland archaeologist, Dr James Robinson, promptly diagnosed a severe case of quackery from a less medically enlightened time. “The Weston Wizard Oil brand was a very big clue indeed,” says Jam...