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greg: okay. it feels good. yes. [laughing] stop it. stop it. keep going. i m kidding. happy monday, everyone. so last week s sports illustrated announced they were laying off their entire staff. you could see it coming like a plus size model down a fashion runway. still this was a big deal for those of us who grew up when as i was required reading. nobody knows what that means. so it is said that si managed to go to an a mental institution in record time. if anyone wants to learn how not to run a company, s.i. has your game plan. that is because the management tried almost everything they could to they could think of to drive clicks except for one tiny thing, keeping the focus on exports. you know the subject they were supposed to be illustrating instead of showing how to run a brand faster than it takes to chug a bud light? [laughter] what management should have tried is remembering what their loyal customers want, sports, straight up without the woke c ....