Big Tech and Joe Wicks go head-to-head as digital fitness bulks up
Comic Relief / BBC Children in Need via Getty Images It is 9am on a drab Monday morning. Between desperate yawns and frantic gulps of coffee, tens of thousands of people are shaking off their lockdown fug by doing chest-pounding rounds of toe touches and mountain climbers. Putting them through their paces is a beaming, bouncy instructor cast onto their screens, alternating exercises with shoutouts to his virtual class. The stream will go on to clock up more than 300,000 views – the comment thread will feature more praise than an evangelical church service. The instructor is Joe Wicks. “Th...
Source: wired.co.uk