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May 20th 2021 10:44 A super app is the name given to a type of app that allows the user to accomplish a number of different things in a single ecosystem, by housing a range of ‘mini’ applications under one roof. The format was pioneered by chat app WeChat (Weixin in China), which introduced a feature called ‘mini-programs’ in 2016 that allowed users to download and run a variety of third-party applications, from shops to games, all without leaving WeChat. The concept achieved huge popularity, and has since been adopted by a number of major companies, most of them in East and Southeast Asia – such as Baidu, Alipay, Bytedance, Grab and Gojek – but also in countries like Russia, where search engine Yandex has launched Yandex Go, widely hailed as Europe’s first super app; and Colombia, where delivery giant Rappi aspires to become the largest super app in Latin America. ....