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5 Minutes with… Virgile Brodziak

Little Black Book, Wunderman Thompson France’s managing director on his obsession with making things happen, why good strategists win and retain clients, and the agency’s main preoccupation right now ....

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Grand Marnier Celebrates the Magic of Unexpected Encounters

Little Black Book, Wunderman Thompson France campaign goes beyond the codes of tradition and inspire new moments in culture ....

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Why Probiotic Yogurt Actimel Sent a Rocket Into Fortnite

The Danone-owned brand’s head of marketing talks about developing the gaming experience. ....

Benjamin Floch , Team Actimel , Actimel Team , Epic Game , Immunity Station , Wunderman Thompson France , Zombie Hunter , Actimel Immunity Station , Small Hunger ,

Yves Saint Laurent Beauty ties Web3 to online shopping experience

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. ....

Le Parfum , Nathalie Lorson , Diane Hecquet , Dive Brief , Saint Laurent , Wunderman Thompson France , Black Opium , Not Love , Knight Block , Golden Block , Pride Blocks , Global Marketing Trends , Brand Strategy , Mobile Marketing ,

Project Reinvents Eiffel Tower to Promote Sustainable Design

A campaign calls for sustainable design by reimagining the Eiffel Tower if it were built with green practices ....

France General , Gustave Eiffel , Florence Verzelen , Adrien Mancel , Brian Camusat , Lucas Martin Delaunay , Laurent Follea , Dimitri Grimblat , Rhys Maliphant , Olivier Suire , Geoffroy Berlioz , Yael Genossar , Thomas Blanc , Vincent Druguet , Lionel Gomez , Smilla Balletto , Sylvain Pausz , Vanessa Bellaiche , Romane Frisquet , Eddie Ansell , Sara Denis , Florence Vignon , Eiffel Tower , Dassault Syst , Wunderman Thompson France , Wunderman Thompson ,