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Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.
The Danone-owned brand’s head of marketing talks about developing the gaming experience.