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Consumers bought fewer toys in all of 2023, including during the key Christmas toy-buying period, showing that households continue to pare back on discretionary products.
Simultaneous cost of living considerations and climate change concerns are prevalent among consumers, changing how and what they buy.
Simultaneous cost of living considerations and climate change concerns are prevalent among consumers, changing how and what they buy.
Simultaneous cost of living considerations and climate change concerns are prevalent among consumers, changing how and what they buy.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.