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Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.
The latest Future Consumer Index from consultancy giant EY has identified the key megatrends that will shape the way food companies operate.
The latest Future Consumer Index from consultancy giant EY has identified the key megatrends that will shape the way food companies operate.
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Second-hand clothing firms are fighting to snap up smaller rivals and lock in investment as demand for thriftwear booms on the back of supply chain snarl-ups for traditional retailers ahead of the peak holiday shopping period.