Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
For the first time, the eMarketer forecasting team at Insider Intelligence has produced a comprehensive set of international forecasts for podcast listeners.
Amazon faces a period of greater uncertainty emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.