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Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape

Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising. ....

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Industry Voices: CMOs Look Ahead with L'Oréal Groupe's Asmita Dubey - Insider Intelligence Trends, Forecasts & Statistics

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty. ....

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Podcast listening is most popular in English and Spanish speaking countries

For the first time, the eMarketer forecasting team at Insider Intelligence has produced a comprehensive set of international forecasts for podcast listeners. ....

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Peace Out Skincare CMO talks TikTok, international expansion plans, and post-pandemic retail experiences

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform TikTok and the Gen Z customers it caters to. ....

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