Snapchat Reveals Creator Program. Will it Win Over Influencers?
Snapchat unveils a creator program, incentivizing influencers to return to the once-dominant social media app.
Source: northeastern.edu
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How Racial Diversity in TV Commercials Can Backfire
TV commercials are seen as more authentic when racial diversity is consistently taken into account, Northeastern researchers report.
Source: northeastern.edu
The Next Draft: Another boring week in March? Not so thanks to Mass Beer Week
The Massachusetts Brewers Guild opens another Mass Beer Week Saturday, March 5.
Source: worcestermag.com