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Marketing - D'Amore-McKim School of Business

Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. ....

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Will Swiftonomics Bring Extra Super Bowl 2024 Revenues?

Anything Taylor Swift touches leads to a consumption boost. Will the NFL and others benefit from her presence at the Super Bowl? ....

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Is AI killing the social media star?

With the rise of AI image generation, making virtual social media influencers has gotten increasingly easier, and companies are cashing in. ....

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Is AI killing the social media star? How companies are cashing in on virtual influencers

Is AI killing the social media star? How companies are cashing in on virtual influencers
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Starbucks, McDonald's Tumultuous Year of Boycotts

Boycotts against Starbucks and McDonald s over the Israel-Hamas conflict stir global ethical debates. ....

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