TECNO Beats Samsung To Win The African Smartphone Crown In 2020
Sponsored Counterpoint Technology Market Research, a global research firm specializing in products in the TMT (technology, media and telecom) industry, just released a report in late April showing that TECNO has replaced Samsung as Africa’s top smartphone brand, riding on a successful launch of models in the affordable and mid-range mobile phone segment and continued market spending. TECNO achieved this feat against the backdrop of a 6.7% YoY fall in Africa’s smartphone shipments in 2020. Much of the damage was done in the first half of the year due to retail and supply chain disrup...