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A Behind-The-Scenes Look At How Researchers Investigate Government-Backed Malvertising

Researchers are often forced to rely on circumstantial evidence to demonstrate that a nation state is behind a malvertising campaign. ....

United States , Mike Lyden , Yaroslav Kholod , Trustworthy Accountability Group , Media Trust , Tal Leibovich , Google Chrome , Big Tech ,

AI Is On The Frontlines Of The Russia-Ukraine Cyberwar

Russia’s invasion of Ukraine shows how ad tech can be used in psychological warfare. But ad tech is fighting back with AI-powered tools. ....

Gavin Dunaway , Yaroslav Kholod , Admixer Kholod , Media Trust , Trustworthy Accountability Group Threat Exchange , Trustworthy Accountability Group , Threat Exchange ,

Ad Tech 2021 Innovator Interviews | MarketingProfs

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Although the ad tech industry wasn t hit the hardest by the pandemic, it still felt ripples of the crisis from other businesses. Advertising growth was stalled: Predicted media ad spend for 2021 dropped from $758B to $738B as a result.
Apart from the global recession that benefited some technologies and disrupted others, ad tech went through local disruptions that prompted industry leaders to think outside the box. The death of cookies and IDFA, new privacy regulations, ad format popularity shifts, and the arrival of new technologies all contributed to a sense of uncertainty.
To shed some light on what we can expect in ad tech for 2021, we spoke to eight innovators of ad tech from Google, LiveRamp, Epom, and others. ....

United Kingdom , Yaroslav Kholod , Lina Lugova , Michael Sweeney , Abhinav Choudhri , Vijay Ram Kumar , Google Chrome , Privacy Sandbox , Ram Kumar , ஒன்றுபட்டது கிஂக்டம் , மைக்கேல் ஸ்வீனி , விஜய் ரேம் குமார் , கூகிள் குரோம் , ப்ரைவஸீ சாண்ட்பாக்ஸ் , ரேம் குமார் ,