Live Breaking News & Updates on Yasmine saleh ghoniem

Published on February 26, 2021
“For seekers of the unconventional.” YSG Studio founder Yasmine Saleh Ghoniem’s catchphrase has pride of place in both her Instagram bio and on her website, where the message dominates the screen in a punchy, all-caps typeface. Previously at the helm of design firm Amber Road, Ghoniem broke out on her own in February 2020 to launch the all-female firm, based in a refurbished hair salon in Darlinghurst, New South Wales. One look at her latest project, a penthouse overlooking Sydney Harbour, and you know that Ghoniem isn’t overpromising. The kitchen peninsula is clad in crocodile green marble; zebrawood veneer runs across the cabinets; and a slab of Calacatta Viola with inky violet veins underscores the fireplace—a gutsy combination that the designer credits to her client’s adamant request for color, as well as to her own upbringing. “My mom’s Australian; my dad’s Egyptian—I grew up all over the place,” says Ghoniem, who spent the majority of her childhood in the Middle East before heading off to Savannah, Georgia, for school. “I had a great chance to absorb my surroundings.” 

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