YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
Source: searchengineland.com
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YouTube Bringing Unskippable 30-Second Ads To The Living Room
YouTube drew applause from advertisers at its Brandcast event by saying they can run 30-second commercials that can't be skipped on connected TV.
Source: deadline.com
YouTube 2023 Upfront: Unskippable 30-Second Ads Coming to TVs
At the YouTube Brandcast upfront event, it announced 30-second unskippable ads coming to YouTube videos on TVs -- just like regular TV.
Source: variety.com
YouTube Introduces Non-Skippable 30-Second Ads
Youtube has introduced a 30-second non-skippable ad format to its YouTube Select roster of top videos and channels on Connected TV.
Source: bandt.com.au
YouTube Unveils 30-Second Select Spots at Brandcast Event
Doja Cat performed at the platform’s upfront week presentation.
Source: adweek.com