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Known for successful ad campaigns, Anheuser-Busch marketing reputation takes hit with Bud Light misstep
For years, Budweiser was the King of Beers and Anheuser-Busch was the King of Marketing. Its commercials on television, radio and print were the envy of the advertising world. Now, a single promotional initiative gone awry threatens the company’s standing as a marketing machine.
Source: pilotonline.com