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This initiative will offer a one-stop destination to consumers for easy and seamless access to their favorite South Asian content
Launches Add-ons in the US ; Unveils partnerships with multiple top-tier streaming platforms; more to be announced soon Easy access to the best content at the...
Zee5 reported a total revenue of Rs 741 crore in FY 2022-23, a 36 percent increase compared to the previous fiscal, according to the company's annual report
Anand said ZEE5 Global's primary target audience is the 40 million strong South Asian diasporas that are spread out globally. Its key markets include the US, UK/Europe, and Middle East, besides Australia and Singapore. ZEE5 Global, which claims to have become the top South Asian OTT player in the US, hit the 1 million active user base mark in the market in October. As part of its next phase of growth, the platform has launched the Add-ons aggregation service in the US.
ZEE5 Global is touching a chord with the diaspora to emerge as a major player in streaming South Asian content in the U.S.