Looking Good in Times of Stress
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
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Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Much like Pakistan’s novice wellness industry, local makeup brands are gaining momentum. These new formulations have...
I tried Nabila's newest foundation to see whether it's worth the Rs4,900 it's being sold for.
Renowned beautician and her team are in Abu Dhabi for the prestigious awards ceremony
InterviewModel-cum-actress Feroza Muhammad aka Rose is beautiful just like her name. She was born in Harare, Zimbabwe. She was educated in Zimbabwe before moving to Pakistan with her family amid unrest in Zimbabwe. Rose started her modelling career...