Many consumers prefer nonalcoholic beverages over low-alcohol options, report finds
Dive Brief: Consumers are increasingly choosing no-alcohol beverages over low-alcohol options, especially in the ready-to-drink segment, according to an analysis of data by IWSR. The no-alcohol segment grew in volume by 4.5% in 2019-2020 while low-alcohol dropped 5.5% across 10 key markets, including Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, U.K. and the U.S. In these markets, no-alcohol had 66% share of volume. The United States is one exception to this larger trend. The data firm found low-alcohol wine accounted for 86.6% of market share here. Low-alcohol RTD ...
Source: fooddive.com