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Brand power refers to the influence the name holds over the spending behavior of consumers, which can also be used to predict future spending patterns. Merely offering a good-quality product based on decades of expertise no longer entices the fickle consumers. This, on the other hand, also means there is more opportunity for lesser-known products with innovative marketing strategies to quickly advance into markets on...

South Korean design software developer Zyx Technology plans to enter overseas markets next year with its own computer-aided design (CAD) program as an affordable alternative for budget conscious, small-sized architectural firms. ZyxCAD is a homegrown CAD program developed by Zyx Technology. The design program was launched in August 2022 as an alternative to AutoCAD, an industry-leading software that has dominated the...

South Korean design software developer Zyx Technology said Wednesday that it has signed a memorandum of understanding with Sungkyunkwan University to donate its own developed computer-aided design (CAD), dubbed “ZYXCAD.” Under the agreement, the ZYXCAD program, worth 1 billion won ($770,000), will be available free of charge to college students and academic staff for the next three years. The signing cere...