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Forrester: Brand Loyalty Is Up For Grabs As Consumer Trust Wanes In Traditional Institutions


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CAMBRIDGE, Mass., May 13, 2021 /PRNewswire/  According to Forrester s (Nasdaq: FORR) Trust Imperative research, a slew of corporate and governmental scandals and an influx of misinformation have destabilized the public s trust in many traditional institutions. As consumers lose trust in governments and the media, they redirect their trust to other entities yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem. Forrester s new Trust Assessment and Scorecard will help brands develop a systematic plan to cultivate and safeguard trust to enhance their organization s performance.
According to Forrester, more consumers across the US, UK, France, and India are willing to trust businesses than their national government, their local government, and the media. Additionally, consumers are giving brands permission to play a bigger role in their well-being: Nearly half of US (47%) and UK (4 ....

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Forrester Unveils Forrester Decisions, A New Research Portfolio To Help Firms Achieve Business Outcomes Faster


Forrester Unveils Forrester Decisions, A New Research Portfolio To Help Firms Achieve Business Outcomes Faster
With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic
CAMBRIDGE, Mass., May 4, 2021 /PRNewswire/ Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio designed for leaders and their teams to shorten the distance between bold vision and superior business impact. To celebrate the milestone, Forrester CEO and Chairman George F. Colony is ringing the Nasdaq opening bell virtually and announcing the launch at Forrester s B2B Summit North America, the must-attend event for B2B marketing, sales, and product leaders. ....

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Forrester dévoile ses services Forrester Decisions, un nouveau portefeuille de recherche pour aider les entreprises à obtenir des résultats plus rapidement

Forrester dévoile ses services Forrester Decisions, un nouveau portefeuille de recherche pour aider les entreprises à obtenir des résultats plus rapidement
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Forrester anuncia Forrester Decisions, para ayudar a obtener resultados empresariales más rápido

Forrester anuncia Forrester Decisions, para ayudar a obtener resultados empresariales más rápido
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Introducing Forrester Decisions

Introducing Forrester Decisions
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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