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How did REI spend Earth Month? Glorifying a gas-guzzling SUV


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Outdoor retailer REI calls climate change “the largest existential threat facing our members’ enjoyment of life outdoors and the survival of REI Co-op.” The company has pledged to cut its planet-warming emissions in half over the next decade, roughly in line with the commitment made by President Biden at an Earth Day summit Thursday.
But that isn’t stopping REI from using its eco-friendly image to help Ford promote gas-guzzling SUVs.
In a series of ads and videos sponsored by the carmaker, the latest of which was released this week, REI chronicles the journey of four cyclists traversing a 220-mile route through Arizona known as the Sky Islands Odyssey. The videos feature plenty of glamour shots and praise of Ford’s Bronco Sport as it accompanies the bikers through off-road desert terrain, loaded with gear. ....

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VIN 001 Ford Bronco, Mustang Mach 1 Going Up for Auction


VIN 001 Ford Bronco, Mustang Mach 1 Going Up for Auction
Photo: Ford
In what’s become a bit of a tradition, Ford is putting a pair of highly collectible vehicles up for auction to benefit a couple of great causes. The VIN 001 2021 Ford Bronco two-door and VIN 001 2021 Ford Mustang Mach 1 are both heading to the block at Barrett-Jackson’s upcoming Scottsdale auction.
VIN 001 Ford Bronco features Sasquatch Package
Photo: Ford
With the Bronco, Ford will donate all proceeds from the auction to Outward Bound USA and the National Forest Foundation. Both are beneficiaries of the new Bronco Wild Fund, which launched late last year with the goal of serving up $5 million in funds to environmental causes. ....

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