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Brewery accidentally sends free beer to brand loyalist's ex

Brewery accidentally sends free beer to brand loyalist s ex
DOUG MACCASH, The Times-Picayune/The News Orleans Advocate
April 30, 2021
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NEW ORLEANS (AP) Last Sunday afternoon, a dozen friends gathered near the entrance to the Deurty Boys Gallery in the French Quarter, where artist Lance Vargas exhibits his splintery sculptures, cobbled from salvaged wood.
Vargas had invited everyone to share his bounty of 96 12-ounce cans of Miller Lite that had been presented to him by the Molson Coors Beverage Co. as a reward for his unwillingness to accept any substitute for his beloved beverage.
The sudsy party was the culmination of circumstances that began on March 11, when tech-savvy miscreants hacked Molson Coors, disrupting the availability of Miller Lite, particularly the Miller Lite that comes in 12-ounce cans. Vargas certainly could have purchased another brand of beer until the Miller Lite 12-ouncers reappeared. But he wouldn’t hear of it ....

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New brews from Faubourg start replacing Dixie Beer

Like a head of pilsner foam rising over the mug, Faubourg Brewing Co. is starting to build steam.
The official rollout is now underway for Faubourg as the new brand for the former Dixie Beer. The first beers brewed under that name are flowing at Faubourg s taproom in New Orleans, where local bands perform in the beer garden each weekend and taproom staff guide visitors through the new varieties.
That beer began shipping in kegs from the brewery last Friday and should be in New Orleans-area restaurants and bars and ready to serve this week. Canned and bottled beer under the Faubourg name will follow later this spring, with distribution slated for May. ....

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Dixie Beer to roll out Faubourg Brewing Co. rebranding

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Dixie Beer name removed from New Orleans brewery; brand soon to become Faubourg

Dixie Beer name removed from New Orleans brewery; brand soon to become Faubourg
Ian McNulty
In about a month, the beer that Louisianans have sipped for generations under the name Dixie will start hitting the shelves under its new name, Faubourg. On Wednesday, one very public manifestation of that change took shape at the company s brewery in New Orleans.
The name Dixie was removed from the tower that rises high over the modern facility, readily visible to people passing by on Interstate 10.
What this means is we re in the final countdown to the official introduction of Faubourg, said brewery manager Jim Birch. ....

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Gambit's Thumbs Up for Dec. 22

Gambit's Thumbs Up for Dec. 22
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