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FMCG: The trends to watch out for in 2021


Karuna SharmaJan 28, 2021, 20:15 IST
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
The year 2020 was a roller coaster ride for businesses of all kinds and sizes and negatively impacted
economic growth worldwide.
However, after June 2020, one industry that continued to see stable cash flow and income was FMCG.
In today’s feature, we speak to leading FMCG brands on their outlook for 2021 as we move forward. The pandemic has taught the brandverse to be prepared for the unexpected. Owing to the fear of contracting the virus by going out, brands had to rethink and realign their strategies to reach out to consumers in new ways. Online shopping platforms opened up their services to deliver 24 7 and people started hoarding daily essentials, including FMCG products. So, many FMCG brands partnered with e-commerce platforms like Dunzo, Flipkart, Grofers, BigBasket, etc to deliver within the comfort of consumers’ hom ....

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How digital marketing will revolutionise FMCG brands in 2021


Guest AuthorJan 15, 2021, 12:54 IST
Digital Marketing stands for more: more information, more options, more problems, more solutions
Raj Shamani, Founder of
digital marketing will revolutionise FMCG this year.
He pens down a few trends that would dominate the FMCG market and shares how digital marketing enables the marketeers to show personalised ads to their right audience, grab their attention and hit the bullseye.
1. Digital marketing will make ‘MORE’ the new normal
Digital Marketing stands for more. More information, more options, more problems, more solutions. People can explore more options before buying something, find out more information about the company, match the price with its direct competitors, figure out more ways to get a simple product which was earlier bought from a small store near one’s house. ....

Goldman Sachs , Wall Street , Shamani Industries , Raj Shamani , Fmcg Trends , Digital Trends , Digital Marketing , Digital Fmcg Market , கோல்ட்மேன் சாக்ஸ் , சுவர் தெரு , ஃப்ம்க்க் போக்குகள் , டிஜிட்டல் போக்குகள் , டிஜிட்டல் சந்தைப்படுத்தல் , டிஜிட்டல் ஃப்ம்க்க் சந்தை ,