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US antenna penetration grows 38% year-on-year

| 10 February 2021
Even though streaming has boomed over the last few years, and rapidly accelerated by the Covid-19 pandemic, the potentially disrupting role of over-the-air (OTA) access to and viewing of TV content has been somewhat understated and the ongoing sector is equally as fast-growing says a study from Horowitz Research.
According to the State of OTA 2020 study, two-fifths of US TV content viewers over 18 report owning an OTA antenna, up from 29% compared with the same time a year ago. With Nielsen estimating that there are 121 million TV households for the 2020-2021 TV season, Horowitz said that this translates to approximately 48.4 million households with an antenna. Demographically, the data show large increases in antenna penetration among black households (year-on-year 27% to 39%), among white, non-Hispanic households (25% to 43%), and importantly, among 18-34 year-olds (20% to 42%), a 110% increase year over year. ....

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The new way to watch: WDIV-Local 4 launches Next Gen TV

Get ready for the next big thing to hit your television screen, and it’s guaranteed to revolutionize your viewing experience. ....

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