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Toyota launches 2020 Tokyo Olympics 'Breaking Point' campaign via Saatchi & Saatchi


July 8, 2021 10:26
With the 2021 Tokyo Olympic Games fast approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign leveraging its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.
The campaign, created by Saatchi & Saatchi Australia, focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, while also demonstrating how Toyota’s product planning and development (PP&D) team worked with Batt to re-engineer elements of his wheelchair to ensure he can perform at his best.
John Pappas, Toyota Australia chief marketing officer, said: “As the global ‘mobility partner’ of the Tokyo ....

Elina Nassif , Simon Bagnasco , Lee Sunter , Alex Speakman , John Pappas , Tom Collier , Joe Heath , Matt Tannock , Tracey Lee Permall Simon Thomas , Ryley Batt , Michelle Gulia , Adam Gunser , Paralympian Ryley Batt , Ben Clements , Juliet Bishop Simon Thomas , Zoe Kypros , Mike Spirkovski , Ross Colebatch , Lucy Trengove , Mac Wright , Matt Alpass , Anna Fullerton Celeste Watson , Suhailah Davies , Good Oil , Brand Management Communications , Creative Agency ,

Toyota launches 2020 Tokyo Olympics 'Breaking Point' campaign via Saatchi & Saatchi Australia


July 8 2021, 9:19 am | BY Ricki Green | 3 Comments
With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign via Saatchi & Saatchi Australia, celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.
 
The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best.
Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility for all philosophy. ....

Elina Nassif , Simon Bagnasco , Lee Sunter , Alex Speakman , John Pappas , Tom Collier , Joe Heath , Matt Tannock , Tracey Lee Permall Simon Thomas , Ryley Batt , Michelle Gulia , Adam Gunser , Paralympian Ryley Batt , Juliet Bishop Simon Thomas , Zoe Kypros , Mike Spirkovski , Lucy Trengove , Mac Wright , Matt Alpass , Anna Fullerton Celeste Watson , Suhailah Davies , Good Oil , Brand Management Communications , Creative Agency , Ben Court , Good Oil Adam Gunser ,

Breitling shines a spotlight on Southeast Asia with regional campaign created by MASH


March 17 2021, 8:08 am | BY Kim Shaw | No Comments
Following the launch of the Chronomat women’s 32 and 36 watches, luxury watchmaker Breitling has launched a regional interpretation of its global Spotlight Squad via MASH, pushing the boundaries of what it means to be a woman of purpose, action and style.
 
MASH were appointed to develop an Asia extension of Breitling’s global Spotlight Squad which features American ballet dancer Misty Copeland, award-winning actress and producer Charlize Theron, and Chinese actress and philanthropist Yao Chen.
Drawing inspiration from the progressive mindset of women who are decisive leaders of change, the regional campaign includes supermodel and social activist Cindy Bishop from Thailand, singer and entrepreneur Isabella Wong, also known as Bella Kuan, from Malaysia and wakesurfer and business owner Cassandra Tan from Singapore. The tagline ‘Chosen, Not Given’ represents a growing trend of women, especially in So ....

Yao Chen , United States , New South Wales , Isabella Wong , Praveen Vaidyanathan , Cindy Bishop , Bella Kuan , Tash Menon , Misty Copeland , Breitling Asia , Royce Akers , Charlize Theron , Anna Fullerton , Creative Company , Spotlight Squad , Cassandra Tan , Not Given , Southeast Asia , Managing Director , யாவ் சென் , ஒன்றுபட்டது மாநிலங்களில் , புதியது தெற்கு வேல்ஸ் , இசபெல்லா வோங் , ப்ரவீன் வைத்தியநாதன் , சிண்டி பிஷப் , பெல்லா குவான் ,