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Take a peek inside Mojo Box – the business attempting to change sampling in India


Take a peek inside Mojo Box – the business attempting to change sampling in India
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Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more.
While the Coronavirus pandemic forced a lot of businesses to shut down, it also created opportunities for new businesses to come up. One such business born out of the pandemic is Mojo Box. Co-founded by Atul S Nath and Amrita Kumar, Mojo Box is a brand engagement and sampling platform. It addresses the consumers directly in their homes.
The company was started in July 2020, and it claims to have made an attempt to reinvent the means of consumer discovery. “We have delivered close to 1.5 lakh boxes across 20-plus cities in India. We do multiple runs of the Mojo Box every quarter, targeting specific consumer cohorts,” says Nath. ....

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JSA acts for Multiples PE on Zydus AH'S $396m buy - Legally India - Career Intelligence for Lawyers, Law Students


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In Brief
Thursday, 13 May 2021 18:17
Private equity / VC
Zydus Animal Health and Investments Limited (ZAHL) a wholly owned material subsidiary of Cadila Healthcare Limited, has entered into a Business Transfer Agreement (BTA) and other ancillary agreements to sell and transfer its Animal Healthcare Established Markets Undertaking to Multiples Alternate Asset Management led consortium. ....

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Used to drive MP's car, got job in lockdown then Rajma started stalling rice rice | सांसद की गाड़ी चलाते थे, लॉकडाउन में नौकरी गई तो राजमा चावल बेचना शुरू किया; अब लाख रु. महीना टर्नओवर

Used to drive MP's car, got job in lockdown then Rajma started stalling rice rice | सांसद की गाड़ी चलाते थे, लॉकडाउन में नौकरी गई तो राजमा चावल बेचना शुरू किया; अब लाख रु. महीना टर्नओवर
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