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Take a peek inside Mojo Box – the business attempting to change sampling in India


Take a peek inside Mojo Box – the business attempting to change sampling in India
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Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more.
While the Coronavirus pandemic forced a lot of businesses to shut down, it also created opportunities for new businesses to come up. One such business born out of the pandemic is Mojo Box. Co-founded by Atul S Nath and Amrita Kumar, Mojo Box is a brand engagement and sampling platform. It addresses the consumers directly in their homes.
The company was started in July 2020, and it claims to have made an attempt to reinvent the means of consumer discovery. “We have delivered close to 1.5 lakh boxes across 20-plus cities in India. We do multiple runs of the Mojo Box every quarter, targeting specific consumer cohorts,” says Nath. ....

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This Mother's Day, brands tip their hats to motherhood in all its hues


A rundown of campaigns that celebrate a mother’s love in the face of our human shortcomings
09 May, 2021 - 11:40 AM IST     |     By indiantelevision.com Team    
MUMBAI: Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless, terrifying ordeal and when most of us may be far away from one’s loved ones due to the restrictions on physical proximity and travel. It is also at times such as these that even the most grown up amongst us crave the soothing balm of a mother’s touch. ....

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