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Take a peek inside Mojo Box – the business attempting to change sampling in India


Take a peek inside Mojo Box – the business attempting to change sampling in India
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Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more.
While the Coronavirus pandemic forced a lot of businesses to shut down, it also created opportunities for new businesses to come up. One such business born out of the pandemic is Mojo Box. Co-founded by Atul S Nath and Amrita Kumar, Mojo Box is a brand engagement and sampling platform. It addresses the consumers directly in their homes.
The company was started in July 2020, and it claims to have made an attempt to reinvent the means of consumer discovery. “We have delivered close to 1.5 lakh boxes across 20-plus cities in India. We do multiple runs of the Mojo Box every quarter, targeting specific consumer cohorts,” says Nath. ....

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Keilon Johnson turns CSEC setback into business success


Keilon Johnson turns CSEC setback into business success
Thursday 10 December 2020
Keilon Johnson has two businesses – construction and general marketing companies – works part-time at KFC and is a student of MIC. His under-performance in the 2017 CSEC exams motivated him to go back, write more subjects and become an entrepreneur. PHOTOS BY ANGELO MARCELLE -
When Keilon Johnson wrote the Caribbean Secondary Examination Certificate (CSEC) examination for six subjects, in 2017, he only passed three.
For Johnson, who was graduating from Matura Secondary School at the time, the results were disappointing.
Those around him, including his parents, were also critical.
But Johnson was determined not to be defined by the results or defeated by the criticism. The next year, as a private candidate, he wrote and passed three additional CSEC subjects. ....

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