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Account-based marketing pioneers join forces: Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies

Account-based marketing pioneers join forces: Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies
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Momentum launches Competitive Intelligence service


Momentum launches Competitive Intelligence service
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LONDON and SEATTLE and BOSTON, Feb. 16, 2021 /PRNewswire/ Account-based marketing pioneers offer new competitive viewpoints service, and appoint two specialist executives to lead the offering.
Momentum, the growth consultancy and leader in account-based marketing, has launched a new Competitive Intelligence (CI) service for businesses, appointing two top executives from the field to lead it.
Diane Borska, SVP Consulting
Lenore Scanlon, Principal, Financial Services
The service will provide organisations with a robust and objective analysis of their competitive environment, including emerging competitor threats, market developments, and new policies and technologies that could impact success.  ....

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