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To get people to switch to green energy. . . make the switch for them


To get people to switch to green energy. . . make the switch for them
An opt-out rather than opt-in model for renewable power programs yields high participation with few downsides
March 16, 2021
When utilities automatically enroll customers in a green energy package, at least 80% of households will stick with it after several years even if it is slightly more expensive than electricity from conventional sources, a new study reveals.
Past research has shown that people will initially accept these so-called ‘green energy default’ programs. But there was little understanding of how such programs fare over the longer term, or whether they would have unwelcome knock-on effects such as increased energy use. Studies also hadn’t tested whether the programs would be accepted by business customers, who might be more concerned with the bottom line. ....

United Kingdom , Jennifer Gewinner , Ulf Liebe , Andreas Diekmann , University Of Warwick , Nature Human Behaviour , Human Behaviour , ஒன்றுபட்டது கிஂக்டம் , அல்ஃப் பொய் , ஆண்ட்ரியாஸ் டிெக்மன்ன் , பல்கலைக்கழகம் ஆஃப் வார்விக் , இயற்கை மனிதன் நடத்தை , மனிதன் நடத்தை ,

University Of Warwick: Making Green Energy The Default Choice Can Help Tackle Climate Change, Study Finds


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Switzerland is committed to phasing out nuclear energy production and reducing greenhouse gas emissions to zero by 2050.
Presenting renewable energy as the standard option saw 80 per cent of Swiss consumers staying with the ‘green default’.
The effect endured over the four years for which data was available
There was no evidence of ‘moral licence’ – consumers didn’t use more energy because it was cleaner.
The study shows that non-monetary incentives can be highly effective in changing behaviour.
Researchers studying the Swiss energy market have found that making green energy the default option for consumers leads to an enduring shift to renewables and thus has the potential to cut CO2 emissions by millions of tonnes. ....

Jennifer Gewinner , Andreas Diekmann , Professor Ulf Liebe University Of Warwick , Nature Human Behaviour , Ulf Liebe , Doctor Jennifer Gewinner , Professor Liebe , ஆண்ட்ரியாஸ் டிெக்மன்ன் , ப்ரொஃபெஸர் அல்ஃப் பொய் பல்கலைக்கழகம் ஆஃப் வார்விக் , இயற்கை மனிதன் நடத்தை , அல்ஃப் பொய் , ப்ரொஃபெஸர் பொய் ,

Making green energy the default choice can help tackle climate change, study finds


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Researchers studying the Swiss energy market have found that making green energy the default option for consumers leads to an enduring shift to renewables and thus has the potential to cut CO2 emissions by millions of tonnes.
The study, published today in
Nature Human Behaviour, investigated the effect of changes in the Swiss energy market that presented energy from renewable sources as the standard option for consumers - the green default.
Both business and private customers largely accepted the default option, even though it was slightly more expensive, and the switch to green sources proved a lasting one. ....

Jennifer Gewinner , Ulf Liebe , Andreas Diekmann , Schweizerischer Nationalfonds , Sheila Kiggins , University Of Warwick , Professor Ulf Liebe University Of Warwick , University Of Leipzig , Wissenschaftlichen Forschung Swiss National Science Foundation , Nature Human Behaviour , Doctor Jennifer Gewinner , Professor Liebe , Hum Behav , Wissenschaftlichen Forschung , Swiss National Science Foundation , Relations Manager , Climate Science , Pollution Remediation , Social Behavioral Science , Climate Change , அல்ஃப் பொய் , ஆண்ட்ரியாஸ் டிெக்மன்ன் , பல்கலைக்கழகம் ஆஃப் வார்விக் , ப்ரொஃபெஸர் அல்ஃப் பொய் பல்கலைக்கழகம் ஆஃப் வார்விக் , பல்கலைக்கழகம் ஆஃப் லெயிஸீக் , இயற்கை மனிதன் நடத்தை ,

Changing defaults can have a significant and lasting effect


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People often choose the standard option. Choosing to be an organ donor, printing on both sides of the page - such decisions are influenced by which is the standard setting, or default. In fact, economists and sociologists call this the default effect. Researchers at ETH Zurich and the University of Warwick in the UK have now managed to clearly demonstrate this effect. Private households, but also self-employed people and SMEs, are more likely to procure sustainably produced electricity if that is their provider s default offer.
The scientists conclude this from an analysis of data from two Swiss electricity suppliers - one large and one medium-sized. This analysis was possible because these electricity companies changed their default offer a few years ago. Prior to this change, they supplied their customers with a conventional electric mix as standard. Anyone wanting power from renewable sources could order it at an extra charge. Following the change, this was th ....

United Kingdom , Jennifer Gewinner , Ulf Liebe , Andreas Diekmann , University Of Warwick , Swiss National Science Foundation , National Research Programme Managing Energy Consumption , Professor Emeritus , National Research Programme , Energy Fuel Non Petroleum , Social Behavioral Science , Climate Change , ஒன்றுபட்டது கிஂக்டம் , அல்ஃப் பொய் , ஆண்ட்ரியாஸ் டிெக்மன்ன் , பல்கலைக்கழகம் ஆஃப் வார்விக் , சுவிஸ் தேசிய அறிவியல் அடித்தளம் , தேசிய ஆராய்ச்சி ப்ரோக்ராம் நிர்வகித்தல் ஆற்றல் நுகர்வு , ப்ரொஃபெஸர் எமரிட்டஸ் , தேசிய ஆராய்ச்சி ப்ரோக்ராம் , ஆற்றல் எரிபொருள் அல்லாத பெட்ரோலியம் , சமூக நடத்தை அறிவியல் , காலநிலை மாற்றம் ,