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To get people to switch to green energy. . . make the switch for them


To get people to switch to green energy. . . make the switch for them
An opt-out rather than opt-in model for renewable power programs yields high participation with few downsides
March 16, 2021
When utilities automatically enroll customers in a green energy package, at least 80% of households will stick with it after several years even if it is slightly more expensive than electricity from conventional sources, a new study reveals.
Past research has shown that people will initially accept these so-called ‘green energy default’ programs. But there was little understanding of how such programs fare over the longer term, or whether they would have unwelcome knock-on effects such as increased energy use. Studies also hadn’t tested whether the programs would be accepted by business customers, who might be more concerned with the bottom line. ....

United Kingdom , Jennifer Gewinner , Ulf Liebe , Andreas Diekmann , University Of Warwick , Nature Human Behaviour , Human Behaviour , ஒன்றுபட்டது கிஂக்டம் , அல்ஃப் பொய் , ஆண்ட்ரியாஸ் டிெக்மன்ன் , பல்கலைக்கழகம் ஆஃப் வார்விக் , இயற்கை மனிதன் நடத்தை , மனிதன் நடத்தை ,

Way more people choose green energy when it's the default

When power companies make sustainably produced electricity their default option, consumers are more likely to choose it, a new study shows. ....

Jennifer Gewinner , Andreas Diekmann , Nature Human , ஆண்ட்ரியாஸ் டிெக்மன்ன் , இயற்கை மனிதன் ,

University Of Warwick: Making Green Energy The Default Choice Can Help Tackle Climate Change, Study Finds


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Switzerland is committed to phasing out nuclear energy production and reducing greenhouse gas emissions to zero by 2050.
Presenting renewable energy as the standard option saw 80 per cent of Swiss consumers staying with the ‘green default’.
The effect endured over the four years for which data was available
There was no evidence of ‘moral licence’ – consumers didn’t use more energy because it was cleaner.
The study shows that non-monetary incentives can be highly effective in changing behaviour.
Researchers studying the Swiss energy market have found that making green energy the default option for consumers leads to an enduring shift to renewables and thus has the potential to cut CO2 emissions by millions of tonnes. ....

Jennifer Gewinner , Andreas Diekmann , Professor Ulf Liebe University Of Warwick , Nature Human Behaviour , Ulf Liebe , Doctor Jennifer Gewinner , Professor Liebe , ஆண்ட்ரியாஸ் டிெக்மன்ன் , ப்ரொஃபெஸர் அல்ஃப் பொய் பல்கலைக்கழகம் ஆஃப் வார்விக் , இயற்கை மனிதன் நடத்தை , அல்ஃப் பொய் , ப்ரொஃபெஸர் பொய் ,

Making green energy the default choice can help tackle climate change, study finds


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Researchers studying the Swiss energy market have found that making green energy the default option for consumers leads to an enduring shift to renewables and thus has the potential to cut CO2 emissions by millions of tonnes.
The study, published today in
Nature Human Behaviour, investigated the effect of changes in the Swiss energy market that presented energy from renewable sources as the standard option for consumers - the green default.
Both business and private customers largely accepted the default option, even though it was slightly more expensive, and the switch to green sources proved a lasting one. ....

Jennifer Gewinner , Ulf Liebe , Andreas Diekmann , Schweizerischer Nationalfonds , Sheila Kiggins , University Of Warwick , Professor Ulf Liebe University Of Warwick , University Of Leipzig , Wissenschaftlichen Forschung Swiss National Science Foundation , Nature Human Behaviour , Doctor Jennifer Gewinner , Professor Liebe , Hum Behav , Wissenschaftlichen Forschung , Swiss National Science Foundation , Relations Manager , Climate Science , Pollution Remediation , Social Behavioral Science , Climate Change , அல்ஃப் பொய் , ஆண்ட்ரியாஸ் டிெக்மன்ன் , பல்கலைக்கழகம் ஆஃப் வார்விக் , ப்ரொஃபெஸர் அல்ஃப் பொய் பல்கலைக்கழகம் ஆஃப் வார்விக் , பல்கலைக்கழகம் ஆஃப் லெயிஸீக் , இயற்கை மனிதன் நடத்தை ,